Welcome to the Council of Elrond!

During a recent interview with Total Film, Luke Evans commented on his role in The Hobbit films. To read his comments click here.

With the first of The Hobbit movies soon to be released, Tourism New Zealand has decided to spend the bulk of it marketing budget on Hobbit themed advertising. Click here to go to MSN Money’s article on Tourism New Zealand’s marketing plans.

After viewing a 10 minute clip of The Hobbit at CinemaCon a number of attendees were critical of the new 48 FPS technology. Click here for EW.com’s article on Peter Jackson’s response to the criticisms.

Forbes has recently posted their 2012 list of the wealthiest fictional characters. This year’s list took into account a number of criticisms of the calculations made to come up with last years list, and this resulted in some interesting changes in the rankings.
To see who tops the Forbes 2012 list click here and for an explanation of how certain critical calculations were made click here.

ComingSoon.net has posted a recap of the 10 minute preview to The Hobbit: An Unexpected Journey that was shown at CinemaCon. To read their recap, which includes a Gandalf scene not in the book, click here and then head down to the twelfth paragraph.
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Yesterday, at CinemaCon, in a move designed to encourage theater owners to embrace the new 48 FPS technology. Peter Jackson showed a 10 minute preview of The Hobbit. Click on this article in Entertainment Weekly to read about the reactions to the new technology.

Luke Evans, who plays Bard the Bowman in Peter Jackson’s upcoming Hobbit movies, was recently interviewed by Collider.com. To read the portion of the interview concerning Evans’ role in ‘The Hobbit’ movies click here .

There are 70,000 digital screens worldwide, 40,000 of which are ready for 3D,. All show films at the current rate of 24 FPS but exactly zero are capable of showing High Frame Rate (HFR) movies. Two interesting articles explaining the problems in converting to HFR can be found here and here .

Harper Collins Publishers has acquired exclusive worldwide publishing rights from Warner Bros. for tie-in books to the two highly anticipated Peter Jackson films while Houghton Mifflin Harcourt has acquired the U.S. publishing rights from HarperCollins.
For the article about Harper Collins click here and for Houghton Mifflin Harcourt click here .

According to Stephen Fry’s tweets, he’s now finished filming his final scene and will soon be heading home after spending several months in New Zealand playing the Master of Laketown. Stephen Fry’s twitter account can be found here .